Many people think EV charging is simple: buy a charger, sell electricity at a higher rate, keep the difference. In reality, the biggest silent factor that decides profit is your electricity cost — and in India that cost is not always as simple as ₹X per unit.

Why electricity tariff matters so much

Two charging stations in the same city can charge customers the same price, but one makes decent profit and the other struggles. A common reason: the electricity tariff category, fixed charges, and how the power connection is structured.

  • Your per-unit cost (what you pay per kWh)
  • Your fixed charges (costs that come even if charging is low)
  • Your monthly bill behaviour (some months surprise you)

Tariff is not just '₹ per unit'

Most electricity bills have multiple parts. Names vary by DISCOM, but the idea is similar.

Component What it means
Energy charge (₹/kWh) What you pay for each unit consumed
Fixed charge (monthly) A flat cost regardless of usage
Demand charge Based on your peak power draw (kVA)
Taxes & surcharges State-level additions to the bill

Demand charges — in simple words

Demand is not only about total units used. It can also depend on how high your peak usage goes.

A powerful charger can create higher peaks, which changes your bill structure. A 60kW DC charger has a very different demand profile from two 7.4kW AC chargers — even if total monthly kWh is similar.

What tariff category might your EV charging fall under?

  • Domestic / residential — sometimes for private society setups
  • Commercial — common for public-facing sites
  • Special EV charging category — available in some states with lower rates
  • Industrial — sometimes for fleets/depots

What to ask before you install

  • Expected per-unit electricity cost at this site?
  • Any fixed charges — how much monthly?
  • Any demand charges — how are they calculated?
  • Will load enhancement be required, and what's the timeline?
  • Separate meter for charger or existing meter?
  • Any time-based tariffs in this state?
Two stations, same tariff rate, same sessions — different profit. Fixed and demand charges explain half the gap. Aarav Venkat · Head of Network Analytics · from bill analysis across 18 DISCOMs

Practical ways to keep power cost under control

  • Don't oversize the charger for the site demand
  • Prefer sites with power already available
  • Do electrical work properly — avoid faults and inefficiency
  • Keep utilisation steady so fixed costs don't hurt per-session economics
  • Track bills monthly and adjust pricing if needed

If costs fluctuate due to fixed or demand charges, keep a margin buffer. Reliability and convenience often matter more than being the cheapest charger in the area.